Palliative, neurological and bereavement support charity, Sue Ryder, needed a fundraising campaign that both created awareness and encouraged people to donate. But, with the cost of living crisis sweeping across the nation, the campaign needed to work extra hard to encourage people to put their hand in their pocket.

My team of creatives developed a campaign concept that offered a different take on the cost of living crisis: The Cost of Dying Crisis. Along with its very own graphic stamp, this campaign shows audiences the true cost of providing care and support for anyone facing death and bereavement. It’s also able to flex across multiple different channels and resonate with all audience groups.