Based at Coventry Building Society Arena, Wasps Sport is made up of men’s and women’s rugby, the academy, netball teams and the Community Foundation, They are one of the best-known names in both British and world sport. Wasps has a proud, colourful and diverse history spanning over 150 years.

Wanting to shine a light on the brand’s development, Wasps wanted to be seen as an entertainment and lifestyle brand. Running several programmes in schools, the brand is tackling health, numeracy and students at risk of exclusion. 

Wasps promote education, motivation and inspiration through the power of sport using The Wasps Community Foundation, both in Coventry and across the wider region. The brand is also helping to improve employability and inclusion through a range of training and wellbeing programmes.

The Black and Gold Army is evolving to become a catalyst for transformation and bolstering their communities. This called for an update of their brand guidelines.