After several years of being off-air, Age Co tasked my team with getting them back on TV screens with a new DRTV ad. It needed to stand out from the crowd, promote the range of great insurance products they help people switch to and highlight that Age Co use profits to help older people in need.

My creative team stepped up to the challenge with this concept ,‘Feel good phone call’. The story is told through our character ‘Barry’ who’s just switched his insurance with Age Co and feels so good about it, he simply must dance.

The primary ad focuses on home insurance but it's part of a fully integrated campaign, complete with social edits and radio ads promoting car and travel insurance too.