Coeliac UK, the charity for people who need to live without gluten launched a campaign highlighting key normal symptoms you need to look out for to help raise awareness and increase the number of people being diagnosed.

I worked on this along a number of extremely talented people at McCann. It was a series of creative executions focusing on common everyday conditions dramatised to really draw attention to the campaign.

Running across print and social, the campaign targets a cold audience and encourages them to seek advice either by GP or visiting the Coeliac UK website.