Most Wanted Wines wanted to inject their playful personality into the wine market. The brief? Be bold and get the brand noticed. With a target market of 20 – 30-year-olds, looking for the perfect accompaniment for nights in with friends, my team needed to create a campaign that cut through the noise of a crowded marketplace.

Big statements and confident creative with the brand’s “Make It” mantra at the heart of every idea. And a little bit of cheekiness too.

Throughout the campaign, we made sure the product was the hero. Striking yet simple visuals gave us the cut-through we needed, working hard to grab the attention of Most Wanted Wines’ fun-loving target audience.