Iconic motorcycle brand Triumph were launching a promotion aimed at new riders who are ready for their first big bike. My teams challenge was to come up with an eye-catching creative concept to let them know all about it. This prestigious brand doesn’t come cheap – but with £500 off a couple of great models, the offer put a Triumph well within reach.

For new riders, the £500-off discount is a ticket to the full Triumph experience. The exhilaration. The excitement. The pride of owning a really great bike. We took those ideas and wrapped them all up in ticket-style visuals to create our winning creative concept: Ticket to Ride.

A scroll-stopping campaign, running across social media and in-store POS. And happy customers, riding away on their very first Triumph for less.