PUMA Skill Cube

A fully immersive training experience for PUMA.

1-2-1 digital training sessions, delivered by world famous sporting idols.

What better way to launch of PUMA's 5th Avenue flagship store in New York.

The experience was super cool. It Invited customers to try the brand's footwear in store while simultaneously being transported around the world from London to the San Siro Stadium in Italy. The experience had to deliver an authentic training experience and total visual immersion in order to heighten the senses of the customer.

Skill Cube was such a success it has now been rolled out in multiple stores around the world.